"Web Analytics Cliffnotes" gives an amazingly concise but complete description for getting started with Google Analytics. Having used it for years, I was surprised that there were a few tips I hadn't even thought of before. It will give you enough to get started and more. If there was anything that I'd say was missing, it would be the area of how to print out reports. I enjoyed the book and would recommend it for anyone who has a website.
Web Analytics Cliffnotes
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