Sira R. Bowden
The Definitive Guide To Social Media Marketing
Create a steady and engaging brand
- Business & Economics
- 12435 Words
- No Age Recommendation
is incredibly powerful and nowadays it is one if not the biggest element that a business owner can use to build a digital business. A website on its own can make money and it can promote a business - however, it takes more than that to build up a brand and to have that huge presence that can help to drive the maximum amount of visitors to your monetization systems.
Social media enables you to connect to your audience, to get feedback, to hear suggestions and to communicate in a number of ways. It helps you to build brand visibility and it lets you drive visitors straight to your site.
This is why social media is so significant and it’s why so businesses are jumping on board. The truth is, 66% of entrepreneurs believe that social media is a key part of their business (Salesforce), with 92% describing it as ‘important’ (Social Media Examiner). 38% of companies are trying to increase their social media presence. 66% of businesses employ a dedicated social media team as outlined by Salesforce.
But how can you jump on board and get the very most out of your marketing efforts? How to choose the right social media platform to increase profits and brand awareness?
Without planning and no understanding you will not be able to take full advantage of the social media platforms.
What’s worse, is that many businesses use social media sites simply as a location to promote. All they’re doing is posting and all they’re posting is things like ‘Our service is the greatest in the business!
Think honestly, is this a profile you would follow yourself? Would this be of any interest? Are any of these posts things you would possibly share with other users? If not, then you can’t really count on your channel to grow.
Create a steady and engaging brand across social media platforms.
In this book you will read about how to: • Use social media for much a lot more than just brand awareness • Set up accounts with all the major social media platforms • Build a relationship with your audience and earn their trust • Provide interesting content that people really want to read and share • Set up tools to automate a lot of the work and save you time • Create synergy between your social media channels to generate more traffic and grow faster • Use growth hacking for getting even more traffic to your accounts • Run competitions as well as other events increase traffic • Leverage events and competitions
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